By Tony Jimenez LONDON (Reuters) – The European Tour has ramped up efforts to persuade Rory McIlroy, Henrik Stenson and its other elite golfers to turn their backs on the U.S. circuit by launching the money-spinning Rolex Series. Chief executive Keith Pelley described it as "a critical game-changer" after announcing that seven tournaments offering minimum purses of $7 million would feature in the new series next year. It will begin with the BMW PGA Championship at Wentworth in May and continue in July with the Irish Open hosted by the Rory Foundation and the Scottish Open.
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